Montauk Pop-Ups

Highlighting Vendetta as a rising independent fashion brand blending downtown edge with coastal ease, rooted deeply in Montauk’s beachside spirit. Throughout Summer 2022-2024, Vendetta had a strong local presence in Montauk’s small business scene, with regular weekend pop-ups at the flea market behind Joni’s Café on Saturdays and Pre Loved Montauk on Sundays. These events weren’t just about selling—they built community and offered intimate access to the brand's slow-fashion, made-to-order designs. The brand takes heavy inspiration from their upbringing between the laid-back energy of Long Island/ Montauk and the creative pulse of New York City.

More on Vendetta’s flea market journey here.

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NYFW 2023